Rachida Abdellaoui is an entrepreneur, communication strategist, speechwriter & recovering smartphone user.
She was born in Morocco, raised in the Netherlands and currently lives in between the Netherlands and the UK with her husband and two boys.
Hi!
I'm Rachida
The year I became a mom of twins - my toughest year - I made the unpopular decision to stop using my smartphone.
That year became my best year.
I had reached my personal limit of how much noise I was willing to expose myself too. How much time I was happy to waste. How much longer I was comfortable ignoring my intuition.
My iPhone made room for a simple Nokia and within days I found myself more rested, focussed, productive, present and connected.
Today I am on a mission to make the effects of smartphone-use echo all around the world. Shaking up organisations and schools. Using unconventional thinking to actively help the young and the grown outsmart their phones. And 10 years of experience in the world of communication and branding.
How? Just as 'they' got us hooked. One phone at a time.
I hear you thinking
Why choose to get rid of the most perfect little device? That gives access to family, friends, information, the time, the date, the full agenda, documents, email, navigation, camera, photo’s, music, social media, food-delivery, money, and more?
Why Rachida, Why?
Because on a deeper level I actually believe and know, that while we might get access to all these online spaces, we are shutting ourselves down from something way more valuable. Life itself.
Can you imagine the trailer of your life's movie
being images of you, on your phone?
The opposite of being online - on the phone - is not being offline.
It's being alive.
For me that means: hanging out with friends and family, having a deep uninterrupted conversation, reading, enjoying a good nights sleep, resting my eyes, testing my brain, writing my thoughts, playing with the boys, eating a blessed meal, hugging a loved one, calling a friend, laughing out loud, living on purpose, being ALIVE.
Let's talk!
I am looking forward to connecting.
Please answer a few questions and I will get back to you within two days, or shoot me an e-mail at rachida_laoui@outlook.com.